SEO (Search Engine Optimization) also known as foundation of digital marketing, what Seo is? how is it work? what are its benefits? We will be talking about all these questions one by one to increase your knowledge on this typical looking question. Read carefully for better understanding.
What is Search Engine Optimization (SEO)?
What is Search Engine Optimization – Sounds very typical? ….. but no, SEO is all about improving the visibility of the particular website on search engines like Google, Bing, Yahoo etc. Search Engine Optimization helps in improving ranking of your websites which directly improves and generates organic traffic on your website.
Suppose your website is related to nutrition, and there are countless websites present on internet what happen if user is not able to reach to your website…. it is of no use that’s why Search Engine Optimization is used to rank your website on SERPs (Search Engine Ranking Pages). so, users can reach out to you which will benefit both the user & you itself. Search Engine Optimization stands as a base for digital marketing, I think now you are fully capable of answering this question (what is Search Engine Optimization)?
Let’s Understand Basic Working Of SEO: How SEO Works!
How SEO Works – Search Engine Optimization includes refining of the content present on your website, it is impossible to do Search Engine Optimization without content. When any of search engine…. users type any keyword or clause, algorithms come into play, search engines use different algorithms which will decide which websites are most appropriate for the query that has been put on. By enhancing your website according to these algorithms, it helps your website to improve the ranking as well as visibility of your website.
What Are The Benefits Of SEO?
SEO has various benefits as-
- Leads to quality traffic
- Cost effective.
- Builds trust.
- Gives upper hand against competitors.
- Long-lasting benefits
- Leads to quality traffic – SEO helps in targeting qualitative traffic who are seriously searching for your service or product, which means it is possible to convert users to customers all with the help of SEO.
- Cost effective – Seo is cost effective, it is used as a long-term strategy plan, you don’t need to invest in ads, once you have optimized your websites according to the algorithms and attained higher rankings then you are able to earn from the organic traffic attained by SEO no need to invest on other things.
- Build Trust – Generally, people trust those websites which are ranked higher in comparison to those websites who are ranked below, once you have attained users trust and loyalty, you will be able to grow your website or business without any barrier.
- Against Competitors – In this competitive era of digital marketing, having a planned strategy is able to push the competitors out from the list and you are able to engage with the wider audience and if you want you can become master of your particular industry.
- Long lasting Results – SEO may take time to see visible results but the results that are produced are long lasting as Seo will continue its work of providing qualitative traffic which will lead to sustainable revenue.
These are the various benefits and ways of how Seo works and how it helps us in our digital journey.
What Is Optimization?
Optimization refers to modifying or making anything effective & improve its functionality. According to scenario of SEO (Search Engine Optimization) it is used to improve the website’s visibility and ranking on SERPs (Search Engine Result Pages). There are different things available that should be taken care of while doing SEO (Meta tags, Content, Keyword) and much more.
Websites are optimized by 2 ways in SEO.
- On-page Optimization
- Off-page Optimization
- Technical Optimization
On-page Optimization includes enhancing or optimizing individual page of the desired website, on-page optimization includes enhancing or optimizing of different terms like meta title, meta heading, meta description, Heading and body of the content according to the algorithms of search engines for ranking up.
Off-page Optimization refers optimization of the things outside website that lays impact on search engine rankings and the terms which are optimized are backlinks of the website, engagement of social media audience and users reviews present online.
Technical Optimization – I don’t think so, that you have listen this term before, when we talk about website optimization through SEO( we focus on increment growth of our website and for that we enhance our on page as well as off page SEO but what happen if the thigs are not improving it can be because of some technical issues your website is facing it can be coding problem, image, plugin or theme (if you installed a theme that brought its on plugin and after using it for some time you just removed the theme but plugin is still present , when you will activate the new theme a problem can occur that the plugin is creating some problem in activation of the theme which can led to slow down of your website.
What Is SEO In Digital Marketing?
what is Seo in digital marketing – SEO is known to be the foundation and base of Digital Marketing, it is very important term of Digital Marketing that focuses on optimizing websites and content, it focuses on improving your online presence, Search Engine Optimization in digital Marketing consist of various strategies aimed at improving website relevance on various search engines like google, fire fox, yahoo!, Microsoft Bing and more also Search Engine Optimization helps in improving rankings on SERPs (Search Engine Result Pages) it is a cost effective method, it takes time but gives valuable results in return. this is what we learned in what is Seo in digital marketing.
Mastering effective SEO Implementation:
It is applied on various platforms to improve their visibility and ranking on SERPs, here we will be choosing most popular platforms on which SEO is performed.
SEO for Google
As we know in today’s ever evolving digital world, Google is no doubt one of the best and undefeated king of search engines according to ongoing criteria with trillions of global searches annually and about 8.5 billion daily searches also approx. 99,000 search queries are processed by google every second. Performing Search Engine Optimization for google is not going to be easy and simple, it will take time but it will hold for long.
there are variety of terms present that should be taken care of while performing it for google. And they are –
- Google Algorithm – Google regularly releases updates to its algorithm, which can have remarkable impact on search results. It very important for SEO practitioners to understand google algorithm, creating relevant and high-quality content with authoritative backlinks helps to improve the chances of rank higher in search results.
- Keyword Research – As Search Engine Optimization is foundation for digital marketing same as keywords are the foundation for Seo of google. Taking good research on keywords lets you know that what phrases, words or sentences are used by users after using these keywords in your content, meta tags, URL, headlines, you can signal to google that your content is related to google queries and thereby it improves your chances of ranking in higher position in SERPs.
- Content – Content is king we all know, providing high quality content that solve the queries of user helps to build trust among users and the brand, Seo is not possible without creating content, publishing fresh and regular content helps to provide signal to google that you are active on your website, and you are capable of deserving higher ranking.
- on mobile user experience – Your website should be mobile friendly because most of the users’ surf on internet and visit your website through their mobile devices instead of PCs so, providing them good user experience is your priority work to do. having a good user experience adds on a point for higher ranking in SERPs.
- Off page Seo – It refers to those activities that are done outside of website, as backlinks you should use are from authoritative medium using low quality backlinks can harm your site ranking.
SEO For You tube
Seo for You tube is done to improve the visibility in you tube search results and generate organic traffic, while doing Seo for you tube there are something necessary, that should be reminded.
Optimizing Video Titles, writing detailed description, using tags wisely, promoting videos, creating encouragement and the most important from where most of the users click on the video is creating eye-capturing thumbnails, all these things play a major role in successfully performing Seo for you tube.
Optimizing Video Title – Video titles play a vital role in engaging audience creating them descriptive, engaging, also they should include our focus keyword. Also, the title should be related to the content present in the video.
Writing Detailed description – As given by the you tube you should properly consume the description box by adding something about the video, it can be the main points, keywords or as simple you can add a short summary into it, you can also add the links of your website if available or you can use links of other resources.
Using Tags – You should use your tags wisely because why we are saying here (wisely) because your tag helps the you tube to understand the topic and the context of your content.
Promoting videos – You should promote your videos, how can you do that? Initially you can promote your videos on your social media handles use your website or blog and if you know any influencer you can collab with him/her which results in growth of your videos.
Eye Capturing thumbnails – Thumbnails plays very crucial role as they are responsible for generating views & clicks on your videos. you should design thumbnails in a way that are visually appealing & attractive also they should be related to the content.
Best SEO tools List to build your online presence.
SEO tools list – Seo tools help in supercharge your digital presence, Search engine optimization tools are essential asset for digital marketers that helps in providing insights which help’s in optimizing or enhancing your performance, it is very vital component that is mandatory for ranking the website. Here we will going to discuss about best Seo tools list hat help you in evolving your digital game.
List Of Seo Tools
- Google Analytics – Helps to provide insights in detail, helps us to understand user behavior, Google analytics is a very useful tool. if you are straight towards in this line you must have it.
- Google Search Console – It provides data about our website that how our website is performing in Google search results.
- SEMrush – It is a must have tool for digital marketers, it helps in keyword research also helps in analyzing our competitors, Semrush also offers a wealth of feature to help the business in improving their search engine ranking.
- Moz Pro – Moz pro is called as another power house in Seo tools, it is same as semrush that helps the business to improve their social engine ranking.
- Yoast – Those websites that are running on WordPress for them Yoast is a must have plugin, it provides various features that help in optimizing the sites for search engines.
- Rank Math – Yoast and Rank math are plugin that are used in WordPress for optimizing of sites but, in comparison to Yoast rank math provide better results.
- Screaming Fog – Screaming fog is a very powerful Seo tool, whose work is to conduct comprehensive audits and tell that where the problem is occurring it defines the issues such as back links, copied content, missing of tags and also provide necessary recommendations for the improvement.
Free Seo Tools List
Unlock the capabilities or real potential of Seo with free Seo tools, elevate your online presence with Google keyword planner, GSC and Google analytics using Seo plugins for optimizing the site more accurately rand math and Yoast are one of these. using these free Seo tools will help you change your digital game also you have to spend nothing is using these special tools.
- Rank Math
- Yoast
- Google trends
- Google Analytics
- Google Search Console
Climbing The Ranks – Seo Training
Seo training involves of different skills that are needed to optimize the site to improve its visibility to users and to rank higher in SERPs and search engines. various things that are taught in Seo Training are –
- Keyword Research
- On – page optimization
- Off – page optimization
- Technical Seo
- Seo Tools and Analytics
- Algorithm Updates and Practices
Understanding PPC (Pay Per Click) strategy?
Pay Per Click is an advertisement strategy in which the advertisers have to pay each time when someone clicks on the particular ad. In simple words it can be said as it is the method of buying traffic rather bringing them organically, pay per click strategy is totally different from Seo, where Seo focuses on bringing the traffic organically, but PPC campaign used to spend money for each user to visit their website.
Different Platforms are used in PPC campaigns like Google ads, bing ads & also social media platforms like Facebook ads they help in operating and managing ppc campaigns. This is what PPC strategy is how does it manages to generate leads and traffic.
For achieving success and enhancing your knowledge must Read!
Our Business partner i digital boost