Digital marketing case studies are like real life success stories, that tell us about the strategies and techniques of different brands that are used by them for getting succeeded, there stories are full of valuable lessons, that can help us in improving or upgrading our digital marketing tactics or techniques, Case studies are commonly called as roadmaps for success.
We will be discussing about, Digital marketing case studies of top 5 famous companies that adopted Digital Marketing and now they are performing excellent in their field, from here we can understand that what is the power of digital marketing, is it really effective? and how it can give a tremendous boost to our business. So, without wasting the time let’s begin!
Before giving direct attention to the content, first let’s take an overview about digital marketing.
Digital Marketing includes the use of digital channels to connect with worldwide audience, it is different from traditional marketing as it provides specialized customized experience, Digital marketing consist of different tactics like SMM (Social Media Marketing), SEO (Search Engine Optimization), email marketing and content marketing, Digital marketing overview helps you in comprehensive understanding of the topic where we will learn about the different aspects of digital marketing.
These are some of the aspects of digital marketing overview that should be understood properly.
what is digital marketing – Digital Marketing is a medium used of marketing through digital platform, it is used in promoting and selling of products in a convenient way, various technologies are introduced that is capable of doing this work, it involves strategies like (SMM), (SEO) and E-mail marketing
In simple terms it is a virtual market that is operated through internet. Digital Marketing has changed the life of many businesses, we made them connected with the global audience that is never possible through an offline method. which helps to generate leads and sales 10 time faster. This is all about digital marketing overview.
Digital marketing case study is an in-depth analysis of a digital marketing campaign, a case study is about analyzing the company carefully and noticing every single step taken by them about what different strategies or tactics that are used. Not only the implementation process but what results are overcome by following the particular strategy is also very important. This is what we normally saw or found in a digital marketing case study.
Here are some key points you should see you might be found in a case study.
Digital Marketing Strategies means creating a proper plan to execute their target that can be done through online channels and platforms, these digital marketing strategies consist of different techniques and tactics, we will see some common component of digital marketing strategies For getting good results for our business some people would prefer to read about digital marketing case studies.
These are some of the common strategies that are primarily used in Digital Marketing and for getting or optimizing better results we read about the strategies that were used before by the brands.
As the name suggest (Case study analysis) which means analyzing a particular case study related to any field “for example” digital marketing case studies), examining or evaluating a specific case study of any particular field or industry, The purpose of analyzing a case study is to understand the details of the case its key problems or issues and factors contributing to those issues or problems.
here we will be discussing about the key components of case study analysis.
Data driven insights refers to the valuable information gained from understanding or analyzing the data, it uses data to extract important information that can help us making decisions as well as problem solving and strategy creation. here’s a breakdown of what data driven insights involve.
#Top 5 Companies!
Lays is a chip’s company that started his campaign that was named as “Smile Deke Dekho ” This unique selling proposal made people believe that how smile connects the people, and the benefit of this emotional connection is obtained by the company, not only this the company made people believe that every different flavor of packet denotes different smiles, As the popularity has increased, this campaign has accelerated the use of social media which was made for the consumers to click a pic with the lays in a smiling pose and posting it to the social media tagging the company , It was made out to be the one of the bestselling campaign.
Burger King is the company who made a successful campaign with the help of digital marketing strategies, most of the brands wants to use technologies in their marketing technique which will help their business to grow, the two consistent rivals of the field are Burger King and McDonald’s, but Burger king is one of the brands that loves to play with technologies that can help him in creating the good market experience that his customers doesn’t expect from him to do. Same marketing strategy is adopted by Burger King with voice enabled devices, this campaign used the voice capturing technology of google which was “Ok google, what is whooper burger.” and the enabled device reads it “the famous whooper burger by burger king”. Aim of the brand for this campaign is to introduce the product to the consumers and it was succeeded!
Zomato is another tycoon in the field of food, it became very popular on social media platforms but how? in reality it masters the strategies of digital marketing that’s why it is too popular in the market right now, Zomato is consistently promoting its customers, also their tremendous services for the consumer or the person who makes food their services are very better in comparison to others.
This particular company targets the emotion or the feeling of the people to make its campaign successful, the brand promotes capturing the smallest and happiest moments off life, providing a message to their audience to live happily, In its commercial ad it shows a father capture the sights of his son playing with toys which means memories are very important to remind which helps us to stay happy and for capturing those moments, it introduced their particular product, this campaign helps consumers and customers to connect themselves with the brand.
This brand is one of the most trusted newspapers brands that is used in mostly households in India, most of the students also read it to qualify their competitive exams in a particular subject from there you can think of the quality of news it provides. But the rise of newspaper reading is going down due to the presence of digital platform, so Times of India started a marketing campaign to retain its popularity and market presence, this campaign was shown to audience in a short film whose target is to realize the audience about that “some relations never change” they worked on the emotion of their consumers that what is the role of newspaper in our life, This is what digital marketing can do for your business it can show you measurable changes if done in a correct way.
In this ever-evolving digital world digital marketers are said to be the architects of the digital world, they are the person who made these all campaigns successful and helps every business to push their maximum limits and see measurable results, they are the people who are master in many fields of their area as content creation, google ads emerging traffic growing social media handles and much more. Digital Marketers are the master of understanding the human behavior diving deep into analytics and uncover hidden insights as well as unlocking the secrets of consumer behavior. Digital marketing case studies also helps marketers to understand the techniques and different tactics.
There are various benefits of knowing about these case studies which helps us face the upcoming challenges.
This is the importance of knowing about digital marketing case studies.
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